
The National Institutes of Health (NIH) has highlighted a staggering statistic: 77% of all vitamin and supplement sales made online in the US occur on Amazon. This is a testament to Amazon's colossal presence in the supplement market.
With the supplements e-commerce channel reaching an impressive $12.1 billion in sales in 2021, the question isn't just about how to sell supplements online, but more specifically, how to sell supplements on Amazon effectively.
The opportunity is ripe. However, seizing this opportunity demands a strategic approach to how to sell dietary supplements on Amazon.
The journey to becoming a successful seller of nutritional supplements on Amazon begins with understanding the platform's intricacies.
It's not merely about listing your products - it's about navigating the approval process, adhering to Amazon's stringent guidelines, and leveraging the platform's vast resources to your advantage. This is where the challenge of how to get approved to sell supplements on Amazon becomes apparent. Amazon's commitment to customer safety and satisfaction means that sellers must meet high standards, especially when it comes to dietary and nutritional supplements.
But fear not, for this challenge also presents a solution that is both revolutionary and grounded in strategic foresight. The first step is to sign up for an Amazon reseller account while adhering to the specific guidelines set forth for dietary supplement sellers.
This includes ensuring that your products meet all regulatory requirements and are presented in a way that is both transparent and appealing to Amazon's diverse customer base.
Moreover, achieving the coveted Prime Shipping status through qualification as an approved Fulfillment by Amazon (FBA) seller can significantly enhance your visibility and appeal to Amazon's massive audience. This not only solves the logistical challenges of selling online but also positions your brand as trustworthy and reliable in the eyes of consumers.
Step 1: Setting Up Your Amazon Seller Account
For entrepreneurs eager to navigate the lucrative path of how to sell dietary supplements on Amazon, establishing a Professional Seller Account is a pivotal first step. This account type not only paves the way for business scalability through advanced listing and reporting tools but also integrates seamlessly into Amazon's expansive e-commerce ecosystem.
Embarking on this journey involves a series of straightforward steps:
Begin by visiting sellercentral.amazon.com, where you'll find the "Register Now" button to kickstart your registration.
Enter your business's vital details with precision, including name, address, and contact information.
Choose the Professional selling plan, a strategic move for those looking to maximize the platform's benefits.
Ensure your billing information is meticulously entered, laying the groundwork for a secure financial operation.
Complete the verification process with your tax identification number and bank details, establishing your account's authenticity.
With these steps fulfilled, your gateway to sell supplements on Amazon is wide open. Yet, it's crucial to underline the importance of compliance with Amazon's stringent supplement selling guidelines. Prior to product listing, a comprehensive review of these policies within Amazon Seller Central is essential for smooth operation.
Additionally, the Amazon Brand Registry program offers an invaluable layer of protection for your brand. This isn't merely about defense; it's about empowering your venture in how to sell nutritional supplements on Amazon with enhanced control over listings and intellectual property rights, laying a solid foundation for your brand's integrity and market presence.
Step 2: How to Source Your Supplements
In the realm of how to sell supplements on Amazon, the cornerstone of success lies in the quality of your products. As you navigate through the process of setting up a Professional Seller Account to unlock the platform's full potential, sourcing high-quality supplements becomes the next critical step. Here's a concise guide to ensure you're equipped with premium products to captivate your Amazon audience:
Opt for Reputable Brands or Manufacturers: The foundation of a successful Amazon supplement store is the quality of your offerings. Partner with brands or manufacturers renowned for their excellence and commitment to high-quality ingredients. Customer reviews and industry reputation can serve as your compass in selecting the right partners.
Explore Private Labeling Opportunities: To carve out a unique niche on Amazon, consider private labeling. This strategy involves collaborating with a manufacturer to create exclusive supplement formulas under your brand. Private labeling is a powerful tool to distinguish your offerings and cultivate a dedicated customer base on Amazon.
Engage with a Supplement Manufacturer: For those not venturing into private labeling, aligning with a specialized supplement manufacturer is a viable path. These entities are experts in crafting superior supplements and can guide you in selecting the most marketable products for Amazon. Ensure your chosen manufacturer is reputable and aligns with your quality standards.
Leverage Wholesalers for Sourcing: Starting sellers or those with limited resources might find value in sourcing supplements from wholesalers. This approach can offer a diverse range of products without the need for direct manufacturing partnerships. Prioritize quality by requesting samples and conducting thorough evaluations before committing.

Understanding Amazon's Product Listing Requirements
To streamline the process of how to sell supplements on Amazon and ensure compliance with Amazon's product listing requirements, consider these key points:
ASIN Creation: Assign an Amazon Standard Identification Number (ASIN) to each product for easy tracking and accessibility.
Accurate Product Listings: Provide detailed descriptions, benefits, ingredient lists, and any certifications to ensure listings are complete and accurate.
Optimized Detail Page: Design your product detail page to be user-friendly, with clear, concise information that aids customer decision-making.
Compliance with Requirements: Adhere to Amazon's specific guidelines for dietary supplements, including labeling and packaging standards.
Ingredient Transparency: List all ingredients in descending order of weight, including allergen information and relevant certifications or testing details.
By focusing on these points, you can effectively navigate how to sell dietary supplements on Amazon, enhancing your product's visibility and appeal, and ultimately, driving sales on this leading e-commerce platform.
Regulatory Compliance

A range of licenses facilitated by Vedic Ventures for your supplement brand
Navigating the complexities of how to sell supplements on Amazon requires not only strategic business acumen but also strict adherence to regulatory standards:
FDA Registration: Mandatory for manufacturers, packers, and distributors of supplements.
Ingredient Approval: Check if any ingredients require FDA premarket notification.
Respond to FDA Warning Letters: Address any regulatory issues immediately.
Recall Preparedness: Develop a plan for potential product recalls.
FDA Compliance Checklist: Regularly review to ensure adherence to regulations.
Local Law Compliance: Understand and follow state and local regulations, including business licenses and labeling requirements.
This structured approach ensures compliance and builds a trustworthy foundation for selling supplements on Amazon.
Amazon Packaging And Labeling Requirements
To successfully sell supplements on Amazon, adhering to the platform's packaging and labeling requirements is essential. These standards are designed to provide customers with accurate product information, ensuring quality and safety. Here's a concise guide:
Packaging Requirements:
Products must be in the original manufacturer's packaging, sealed, new, and unused.
Packaging should display identifying codes (e.g., matrix codes, lot numbers, serial numbers) for authenticity and traceability.
Labeling Requirements:
Labels must be in English, listing the product name, total quantity, ingredients, Supplement Facts panel, and the contact information of the packer, distributor, or manufacturer.
The Supplement Facts panel should detail serving size, servings per container, and nutrient or ingredient amounts per serving.
Compliance with 21 CFR 101.36 for nutritional labeling of dietary supplements is mandatory.
Controlled Substances:
Supplements containing controlled substances must adhere to all relevant federal, state, and local laws, potentially requiring special permits or licenses.
General Compliance:
All products must follow federal, state, and local laws, and Amazon policies applicable to those products and listings.
By meeting these packaging and labeling requirements, sellers can ensure their supplements are presented accurately and safely on Amazon, fostering a trustworthy and compliant marketplace presence.
How To Acquire Amazon's Approval to Sell Supplements
Navigating the process of how to get approved to sell supplements on Amazon presents a significant challenge, given the platform's stringent policies aimed at ensuring that only legitimate businesses can sell supplements. This section outlines a strategic approach to overcoming this hurdle and securing approval to join Amazon's marketplace.
Set Up a Professional Selling Account: The initial step involves creating a Professional Selling Account on Amazon. Given the rigorous scrutiny applied to supplement sellers, it's crucial to provide comprehensive information and documentation during account setup.
Submit a Qualified Invoice: A key requirement is the submission of a qualified invoice from your manufacturer or distributor. This invoice must:
Be dated within 180 days of your application.
Display your name and address, aligning with your seller account details.
Include the manufacturer or distributor's name and address.
Ensure Invoice Compliance: Ensuring your invoice adheres to these specifications is vital. Any deviation may lead to the rejection of your application.
Undergo Amazon's Review Process: After submission, Amazon undertakes a review process, which can extend up to 30 days, to verify the legitimacy of your business and adherence to platform policies.
Adhere to Amazon's Supplement Policies: Familiarize yourself with and comply with Amazon's specific policies for supplement sellers. This includes providing detailed product information, such as ingredients, dosage, and usage instructions, and ensuring product safety and legal compliance.
Key Benefits of Using FBA for Supplement Sellers

Embracing Fulfillment by Amazon (FBA) offers a transformative solution for sellers aiming to streamline their operations and enhance customer satisfaction on Amazon, especially within the competitive supplements market. FBA not only simplifies the logistics of selling supplements but also elevates your brand's appeal through the coveted Prime shipping advantage.
Logistics Simplification: By storing your private label vitamins and supplements in Amazon's fulfillment centers, you're relieved from the complexities of shipping and handling. Amazon's efficient system takes care of picking, packing, and shipping directly to your customers, allowing you to focus on scaling your business.
Prime Shipping Eligibility: Products fulfilled through FBA automatically become eligible for Prime shipping, offering free two-day shipping to Prime members. This significant benefit can dramatically increase your product's attractiveness, potentially boosting sales by tapping into Amazon's vast Prime customer base.
Professional Seller Account Requirement: To leverage FBA, you must have a professional seller account on Amazon. This setup facilitates adding your products to the Amazon catalog and designating them as FBA inventory, seamlessly integrating your offerings into Amazon's powerful distribution network.
Cost-Benefit Analysis: While FBA involves fulfillment and storage fees, based on your product's size and weight, the investment often pays dividends through increased sales and customer loyalty, thanks to the efficiency and reliability of Prime shipping.
Need Support Selling Supplements On Amazon?
In wrapping up this comprehensive guide on how to sell supplements on Amazon, it's clear that the journey from concept to consumer involves navigating a maze of regulations, approvals, and logistical challenges.
This is where Vedic Ventures emerges as a pivotal ally for your brand.
We offer comprehensive support through every step:
Expertise in Nutraceutical Sector: Years of experience ensure your supplements meet and exceed Amazon's standards.
Certification Assistance: Help with obtaining GMP, FDA Registration, Health Canada Certification, and NPN licensing, crucial for Amazon approval.
Contract Manufacturing: High-quality, "Made in Canada" supplement production in our state-of-the-art facilities.
Compliance with Amazon's Standards: Ensuring your products meet Amazon's packaging and labeling requirements.
Strategic Partner: More than a service provider, we're a partner dedicated to your success on Amazon's platform.
Choose Vedic Ventures to navigate the complexities of selling dietary supplements on Amazon, ensuring your brand's seamless journey from concept to consumer.
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